Spruce

Spruce is a brand-new offering from H&R Block, a mobile banking app designed to help people be good with money.

Whether people are trying to build up an emergency fund or save for a trip, Spruce intends to help them understand their finances better and make the most of their money.

Entering into the space as a completely new brand meant net new content guidelines, content hierarchy planning, website copy, and promotional spots to bring awareness and excitement. 

Contributors: Kenzie Tubbs, Lead Designer | Jose Arellano, Designer | Haley Mosher, Designer